remembering my first steps in Paris where it was absolutely necessary to have APC jeans
Today APC has been able to build over the years an art of undermining itself, an art of living, an art of cultivating oneself with a Parisian DNA like never before thanks to its founder, Jean Touitou and his loyal teams.
Created by Jean Touitou in 1987, APC is a French clothing brand today celebrated for its creativity, its authenticity and its philosophy, marked by humanity. While APC is first associated with raw denim, the brand offers a comprehensive collection of men's and women's clothing and accessories that embodies casual elegance. Jean Touitou works with his wife, Judith Touitou, artistic director of APC
The initials APC stand for Atelier de Production et de Création, the brand attaching as much importance to these two concepts. Without the production, the creation remains only in the state of idea. And without creation, a garment remains soulless.
APC cultivates a simple style. Jean Touitou assumes with sincerity this absence of extravagance, at the heart of the identity of APC Looks that go back to the essentials, both elegant and relaxed. Jean Touitou always uses classic materials, rarely mixed, to offer quality pieces with timeless cuts.
I selected only accessories to associate them with my selection of ready to wear. I let you discover it!
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