jil sander

Jil is my daughter's first name, a tribute to this icon of minimalism who appears and disappears as she pleases. So that's it, the selection of jqln. could not excite without.

Jil Sander founded her brand in Hamburg in 1968. Renowned for its stripped-down aesthetic, it quickly became the benchmark for minimalist style in the 90s, combining a neutral palette with sculptural silhouettes.

With their deceptively simple clothes and irreproachably cut from noble materials, the couple, lucie and luke meier, calm and secret, nourished by architecture, photography and contemporary art, have been giving Jil Sander a new breath since 2017.